Privacy Policy
PedalPickr.com is committed to protecting your privacy. This policy explains exactly what data we collect, how we use it, who we share it with, and the rights you hold over your information.
Last updated: [LAST_UPDATED] · PedalPickr.com1 Who We Are
PedalPickr.com (“we”, “us”, or “our”) is an independent review and buying-guide website focused on e-bike parts, bicycle components, and cycling accessories. We operate as an Amazon Associate and participate in other affiliate programmes.
Website: https://pedalpickr.com
Contact email: [CONTACT_EMAIL]
Data controller: PedalPickr.com (sole proprietor — [FOUNDER_NAME])
Affiliate disclosure: PedalPickr.com participates in the Amazon Services LLC Associates Program and other affiliate programmes. As an Amazon Associate we earn from qualifying purchases. This does not affect the price you pay. Full details at our Affiliate Disclosure page.
2 Information We Collect
2.1 Information you provide directly
- Contact form submissions: name, email address, and message content.
- Email newsletter sign-ups: name and email address via our email marketing provider.
- Comments: name, email address, and website URL if you leave a comment on a post.
2.2 Information collected automatically
- Log data: IP address, browser type and version, pages visited, time and date of visit, time on page, and referring URL.
- Device data: operating system, screen resolution, and device type (desktop, mobile, tablet).
- Cookies and tracking technologies: see Section 5 for a full breakdown.
- Click data: which affiliate links you click, tracked by Amazon Associates and other affiliate programme cookies.
2.3 Information from third parties
- Google Analytics provides aggregated, pseudonymous demographic and interest data based on signed-in Google accounts (where consent is given).
- Google AdSense may share aggregated reporting about ad performance with us.
We do not knowingly collect sensitive personal data (health, financial, racial, or political information) and we do not sell any personal data to third parties.
3 How We Use Your Information
- Deliver content: to display web pages and articles correctly on your device.
- Improve our website: to analyse traffic patterns, popular content, and user behaviour using aggregated analytics data.
- Email communications: to send newsletters and updates to subscribers who have opted in. Unsubscribe at any time via the link in any email.
- Respond to enquiries: to reply to messages sent via our contact form.
- Serve advertising: to display relevant ads via Google AdSense, which uses cookies to serve ads based on your prior visits to our site and other websites.
- Affiliate tracking: to earn commissions when you purchase products via our affiliate links (Amazon Associates and other programmes).
- Legal compliance: to comply with applicable laws, respond to legal requests, and enforce our Terms of Use.
- Fraud prevention: to detect and prevent fraudulent or abusive use of our website.
GDPR legal bases we rely on: legitimate interests (site operation, analytics), consent (marketing emails, non-essential cookies), and contractual necessity (responding to enquiries). See Section 12 for full GDPR details.
4 Who We Share Your Information With
We do not sell, trade, or rent personal information to third parties. We share data only in these limited circumstances:
- Service providers: web hosting, email marketing platforms (e.g. Mailchimp / ConvertKit), and analytics tools. These providers are contractually obligated to keep data confidential and process it only as instructed.
- Advertising partners: Google AdSense and its advertising partners receive data via cookies and pixels (Section 6). Google’s privacy policy governs their use.
- Affiliate networks: Amazon Associates and other affiliate programmes receive click and session data to track referrals and attribute commissions (Section 7).
- Legal requirements: We may disclose data if required by law, court order, or governmental authority, or to protect the rights, property, or safety of PedalPickr.com, our users, or others.
- Business transfers: If PedalPickr.com is acquired or its assets transferred, user data may transfer as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.
5 Cookies & Tracking Technologies
Cookies are small text files placed on your device when you visit a website. We use cookies and similar tracking technologies as described in the table below.
5.1 How to control cookies
You can control and delete cookies through your browser settings. Disabling certain cookies may affect site functionality. Visit aboutcookies.org or allaboutcookies.org for browser-level guidance.
5.2 Cookie reference table
| Cookie name | Provider | Type | Purpose | Duration |
|---|---|---|---|---|
wordpress_logged_in_* |
WordPress | Essential | Maintains logged-in state for site admins. Not set for regular visitors. | Session |
wp-settings-* |
WordPress | Essential | Customises WordPress admin interface. Admin use only. | 1 year |
comment_author_* |
WordPress | Functional | Remembers commenter name and email to pre-fill the comment form. | 1 year |
_ga |
Google Analytics | Analytics | Distinguishes unique users by assigning a randomly generated client identifier. | 2 years |
_ga_* |
Google Analytics (GA4) | Analytics | Persists session state and counts pageviews in Google Analytics 4. | 2 years |
_gid |
Google Analytics | Analytics | Stores and updates a unique value for each page visited. | 24 hours |
_gat |
Google Analytics | Analytics | Used to throttle request rate to Google servers. | 1 minute |
NID |
Google AdSense | Marketing | Registers a unique ID to remember preferences for personalised advertising. | 6 months |
IDE |
Google DoubleClick | Marketing | Used to register and report user actions to measure ad effectiveness. | 1 year |
DSID |
Google AdSense | Marketing | Identifies a signed-in user on non-Google sites for personalised ads. | 2 weeks |
session-idamazon-session-id |
Amazon Associates | Marketing | Tracks sessions from affiliate links to attribute purchases and calculate commissions. | Session / 24 hrs |
ubid-main |
Amazon | Marketing | Identifies unique browsers visiting Amazon. Used for affiliate conversion tracking. | 10 years |
mc_*mailchimp_landing_page |
Mailchimp | Functional | Tracks email campaign performance and subscriber form completion events. | Session / 30 days |
consent_status |
PedalPickr.com | Essential | Stores your cookie consent preference so we do not re-prompt on every page. | 1 year |
Note for EU/UK visitors: Under GDPR and the ePrivacy Directive, all non-essential cookies (Analytics, Marketing, Functional) require your prior consent. We use a cookie consent banner to obtain this. You may withdraw consent at any time via the Cookie Settings link in our site footer.
6 Google AdSense & Google Analytics
6.1 Google AdSense
We display advertisements via Google AdSense, operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google AdSense uses cookies and web beacons to serve ads based on your prior visits to this and other websites.
Google uses the DoubleClick DART cookie to serve ads based on your visit to our site and other Internet sites. Opt out using the links below:
Google’s privacy policy: policies.google.com/privacy
6.2 Google Analytics
We use Google Analytics 4 (GA4) to understand how visitors interact with our website. GA4 collects aggregated, pseudonymous data including page views, session duration, traffic sources, and device type. We have enabled IP anonymisation and configured GA4 to respect user consent signals. We do not enable Google Signals or demographic features without explicit consent.
Data collected by Google Analytics is processed by Google LLC and may be stored on servers in the United States. For EU data transfers, Google relies on Standard Contractual Clauses (SCCs). See Google’s Ads Data Processing Terms for detail.
7 Amazon Associates Tracking
Required disclosure: “As an Amazon Associate I earn from qualifying purchases.” PedalPickr.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
When you click an Amazon affiliate link on PedalPickr.com, Amazon places a tracking cookie on your browser recording that you arrived via our site. If you complete a qualifying purchase within 24 hours (or within 90 days if the item was added to your cart within 24 hours), we receive a commission at no additional cost to you.
The information Amazon collects via these cookies is governed entirely by Amazon’s own Privacy Notice: amazon.com/privacy
We do not have access to your Amazon account, purchase history, or any personally identifiable information as a result of this tracking. We only see aggregated reporting data (total clicks, order counts, commission earned) within the Amazon Associates dashboard.
In accordance with Amazon’s Associates Program Operating Agreement (Section 12), Amazon may monitor, record, use, and disclose information about your visit to and purchases from Amazon through use of Special Links from our site.
8 Third-Party Links
PedalPickr.com contains links to external websites including product pages on Amazon, cycling retailers, manufacturer sites, YouTube, and other resources. We have no control over the content, privacy practices, or cookie policies of third-party websites. When you leave our site via a link, you are subject to the destination website’s own privacy policy. We encourage you to review those policies before sharing personal information with any third-party site.
9 Children’s Privacy (COPPA)
PedalPickr.com is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 (or under 16 for EU residents under GDPR).
In accordance with the Children’s Online Privacy Protection Act (COPPA) and applicable laws in other jurisdictions, we do not:
- Knowingly collect personal data from children under 13.
- Market products or services directly to children.
- Permit minors to subscribe to our email list without parental consent.
If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us immediately at [CONTACT_EMAIL]. We will promptly review and delete any such data.
10 Your Privacy Rights
Regardless of your location, you have the following rights regarding your personal data. To exercise any of them, contact us at [CONTACT_EMAIL]. We will respond within 30 days.
Right of access
Request a copy of the personal data we hold about you and information about how it is used.
Right to rectification
Ask us to correct inaccurate or incomplete personal data we hold about you.
Right to erasure
Request deletion of your personal data (“right to be forgotten”), subject to legal obligations.
Right to restrict processing
Ask us to pause processing of your personal data in certain circumstances.
Right to data portability
Receive your data in a structured, machine-readable format for transfer to another service.
Right to object
Object to processing based on legitimate interests, including profiling and direct marketing.
You also have the right to withdraw consent for activities relying on consent (marketing emails, non-essential cookies) at any time, without affecting the lawfulness of prior processing. If unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority. In the UK: ico.org.uk.
11 California Residents — CCPA/CPRA
If you are a resident of California, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) provides you with specific rights regarding your personal information.
Right to Know: Request information about the categories and specific pieces of personal information we have collected about you in the past 12 months and the purposes for which it is used.
Right to Delete: Request deletion of personal information we have collected from you, subject to certain exceptions.
Right to Correct: Request that we correct inaccurate personal information we hold about you.
Right to Opt Out of Sale or Sharing: PedalPickr.com does not sell personal information for monetary consideration. However, we share information with advertising partners (Google AdSense, Amazon Associates) which may constitute “sharing” under CPRA. You may opt out using the opt-out links in Section 6 or by enabling a Global Privacy Control (GPC) signal in your browser.
Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined under CPRA.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
- Categories of personal information collected: identifiers (IP address, email), internet activity (browsing behaviour, clicks), inferences from usage data.
- Sources: directly from you, automatically from your browser/device, from Google Analytics and AdSense.
- Business purpose: analytics, advertising, affiliate tracking, email communications.
- Third parties we share with: Google LLC, Amazon.com Inc., and our email service provider.
To exercise any California privacy right, email [CONTACT_EMAIL] with “California Privacy Request” in the subject. We respond within 45 days, with a possible 45-day extension if required.
12 EU & UK Visitors — GDPR
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and equivalent national laws apply to your personal data.
Data controller: PedalPickr.com ([FOUNDER_NAME]) is the data controller for personal information collected on this website.
Legal bases for processing:
- Consent (Article 6(1)(a)): Non-essential cookies, marketing emails, Google Analytics where consent mode is active.
- Legitimate interests (Article 6(1)(f)): Website security, fraud prevention, basic server log analysis, transactional emails.
- Contractual necessity (Article 6(1)(b)): Responding to contact form enquiries.
International data transfers: Some processors (Google, Amazon, Mailchimp) transfer data to the United States. These transfers are governed by Standard Contractual Clauses (SCCs) approved by the European Commission, and by the EU-US Data Privacy Framework where applicable.
Consent withdrawal: You may withdraw consent at any time by (a) clicking “Unsubscribe” in any marketing email, or (b) updating cookie preferences via our Cookie Settings link in the footer.
Supervisory authority: EU residents may lodge a complaint with their national data protection authority: edpb.europa.eu. UK residents: ico.org.uk.
Note: PedalPickr.com is a small independent website operated by a sole proprietor and does not currently have an EU/UK establishment or a Data Protection Officer (DPO). For GDPR rights enquiries, contact [CONTACT_EMAIL].
13 Data Security & Retention
13.1 Security measures
- SSL/TLS encryption for all data transmitted between your browser and our server (HTTPS).
- Regular WordPress core, theme, and plugin updates to patch security vulnerabilities.
- Strong administrator password policies and two-factor authentication where available.
- Limited access to personal data on a need-to-know basis.
- Regular backups stored on encrypted, off-site servers.
No method of transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. Please notify us immediately of any suspected unauthorised access at [CONTACT_EMAIL].
13.2 Data retention
- Contact form data: Retained for up to 2 years, then deleted unless a longer period is required.
- Email subscriber data: Retained while subscribed. Deleted within 30 days of unsubscription upon request.
- Comment data: Retained indefinitely unless deletion is requested.
- Server logs: Automatically overwritten after 90 days.
- Analytics data: Google Analytics data is retained for 14 months before automatic deletion.
- Affiliate tracking data: Governed by Amazon and other affiliate programme data retention policies.
14 Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last Updated” date at the top of this page and post a notice on our homepage or in our newsletter for significant changes. Where required by law, we will seek renewed consent.
Your continued use of PedalPickr.com after any changes constitutes acceptance of the revised policy. Previous versions are available upon request by emailing [CONTACT_EMAIL].
15 Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us:
This Privacy Policy was last reviewed and updated on [LAST_UPDATED]. PedalPickr.com has operated since [FOUNDING_YEAR]. Nothing on this page constitutes legal advice — if you require legal guidance specific to your situation, please consult a qualified attorney. Related pages: Affiliate Disclosure · Contact Us · About Us.